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Ocean To Knowhere
BRANDING | DIGITAL | WEBSITE | DIGITAL ART
A brand by Stefan Smith
A art collection of playful expressions of black identity, earth tones and abstract textures.
Date
February 2022
Role
Artist
Brand Designer
Web Developer
Agency
Stefan Smith Studios
Team
Creative Director - Stefan Smith
[ APPROACH ]
A contemporary mix of black identity, architectural elements and earth tones
This brand was born from the idea of providing a platform and store for artists of color to portray their work to find their way into as many homes as possible.
Ocean to Knowhere's commitment to artists of color, black identity with touches of architectural elements were important factors in the design to create an earthy natural look and feel. Soft neutral colors merge with hard simplistic and elegant white linear elements highlighted by eccentric imagery of black identity embraces the contemporary look and feel of the brand . The typography is simplistic and inviting, The hand written cursive text communicates the elegance and raw attitude of the brand.
[ Moodboard ]
[ The Logo ]
Simple text and a clean border over an elegant backdrop produces a sophisticated brand identity
Simplistic circular logo with a dreamy ocean sky backdrop
[ GALLERY ]
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