DIVAFIT
BRANDING | DIGITAL | WEBSITE | APP DEVELOPMENT
BY EZGI ENDAM
Empowering women through fitness, dance, and transformation.
With this client we worked to establish a brand package that cultivates simplicity and elegance, to transform and inform Ezgis' fitness clientele. I established all digital content, photoshoots and website development. Currently we are working on developing a easy to use app for her and her clients.
Date
December 2021
Role
Brand Designer
App Developer
Website Developer
Agency
Stefan Smith Studios
Team
Creative Director - Stefan Smith
Fitness Trainer - Ezgi Endam
[ APPROACH ]
A blend of simple and artistic floral patterns
The branding consisted of a custom controlled color pallet that reflects empowerment and inspiration. DivaFit and Ezgi Endam's commitment to natural healing, spirituality, and community were important factors in the design to create a wholesome natural look and feel. Soft natural colors merge with a simplistic white and black contrast heightened by a regal gold, imbues the brand with women empowerment. The typography is bold and simplistic: an inviting, hand written text communicates the spunky feminine attitude, and sophistication of the female-run brand.